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  Brandland overview

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About the Project

Inspiration

We are a team of enthusiastic developers dedicated to researching and creating innovative solutions for metaverse and immersive environments. With each step in this exciting journey, we have delved deeper into understanding current industry trends and realising how our ideas can make an impact. We came to the conclusion that our next creative leap should be in the realm of Augmented (AR) and Augmented (XR) Reality.

A tradition of fast and efficient progress led us to choose a hackathon as the perfect platform to realise our ambitions. Our participation in the Google hackathon took on a special significance because we see Google Maps as not just a map, but a kind of metaverse merging with our visions and dreams.

Our desire to merge the physical and digital worlds into one, creating a unique space for brands and consumers to interact through AR, was our main inspiration. This is not just a project or an idea - it is our vision of a future where the boundaries between the real and the virtual are blurred, opening up new opportunities for interaction and creativity.

How it works

An Ad space screen is placed on the stage. Each screen has its own unique ID. The screen sends requests to our server to receive advertising creative. The server processes the request and sends the creative to the screen. A video advertisement or promotional image then appears on the screen. At the same time, the screen processes statistics - who looked at it, how long they looked at it, what creative was played when the ad was clicked, what reaction they showed, and sends it to the server. Statistics from the main camera of the scene about the player’s movement are also collected and with the help of this information a heat map of user movements is built.

What We Learned

Throughout this exciting journey into the world of AR, our team has gained invaluable knowledge and experience. We have learnt the intricacies of augmented reality development, grasped the importance of user experience in digital advertising, and understood the dynamics of brand interaction in today's digital world.

Particular attention was paid to the technical aspects of integrating AR into urban environments, as well as exploring the creative potential of this technology in marketing. We developed methods to connect virtual AR planes with advanced tools to manage and automate advertising campaigns. This includes customising ad creative, display times, display of multiple creatives, link clicks, and display schedules and much more.

One of the key achievements has been the creation of a single, holistically functioning marketing tool. This innovative solution drives traffic to both offline shops and websites, providing a seamless and effective user experience. We are proud to be able to combine these different elements into one powerful tool that opens new horizons for digital marketing and brand communication.

How We Built It

In the Unity scene we created, thanks to Geospatial Creator, we place a virtual screen for advertising. To determine its position in the world we use Photorealistic 3D Tiles technology, which allows us to visualize how the object would look like in a real environment.

Each virtual screen has a unique identifier with which it requests advertising on our server. The server processes the request and sends back images or videos, which are subsequently displayed on the screen.

During the display of the advertisement, the screen collects statistics: who looked at the advertisement and for how long, what content was shown at the time of the user's interaction with the advertisement, and the viewer's reaction to the advertising message. This data is then transmitted to the server.

In addition, the app collects data about the user's movement, which is used to build a heat map of the user's activity. This makes it possible to analyze which areas of the virtual space attract the most attention, which, in turn, helps to increase the effectiveness of advertising campaigns.

Challenges Faced

One of the biggest challenges was ensuring accurate geospatial placement of AR elements in an urban setting. Balancing creativity with user accessibility and navigating the varied specifications of each brand also presented unique hurdles. Throughout, we maintained a focus on creating an intuitive user interface that would make the AR experience enjoyable and straightforward. One of the problems we encountered was positioning accuracy associated with inaccuracy of GPS and VPS positioning. Which we solved by detailed testing and adjusting parameters of the geospatial creator anchor .

Conclusion

Our project is a unique blend of technology, commercial strategies and creative approaches. We aim to revolutionise the way brands interact with their audiences. Our goal is to offer audiences not just a new, but an exciting way to experience brands' products and services. It’s a pleasure that all UX experience with easy to use MetaAds billboards and advertising usage was transferred from metaverses to current hackathon with several tweaks.

We make the process fully immersive and engaging, combining the benefits of high technology and commerciality. The approach we take allows the user to not just see the advert, but to relive the brand experience in a new way. It's not just an advert - it's a journey into the world of the brand, its products and services, which becomes an engaging, interactive and memorable experience.

In this way, we not only increase audience engagement, but also open up new horizons for creative and commercial opportunities, demonstrating how technology can act as a bridge between a brand and its consumers.

Built With

• arcore
• python
• unity