MapX:- Explore the World, One NFT a Time

MapX's mission is to be an NFT platform with real-life utilities. It seeks to encourage exploration and adventure.

Businesses often find it difficult to market themselves to drive foot traffic. According to the US Bureau of labor statistics, traditional businesses find it hard to market themselves to consumers

About 20% of small businesses fail by the end of their First Year.

By the end of their fifth year, 50% go under;

And by the tenth year, that number rises 70% to 80% **Traditional marketing methods have limitations such as **high costs and being time-consuming. These problems can be solved

The outbreak of the COVID-19 pandemic has devastated businesses worldwide. These businesses include restaurants, theme parks as well as shopping malls. Prolonged lockdown and safe-distancing measures drastically decreased the foot traffic and revenue of these businesses, forcing them to shut down or pivot.Individual Struggles to maintain active lifetsyle impacting both physical and overall well-being

Individual struggles to maintain an active lifestyle ,impacting both and physical and overall well-being Consequently, this struggle not only hampers their physical fitness but also contributes to a sense of imbalance in their overall state of wellness, prompting a need for effective strategies to achieve a more harmonious and active lifestyle.

Opportunity

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A next-gen geo-tagged playground where players meet opportunities offered with a timeless technology. Map-based gameplay with capabilities to engage players and provide market visibility to communities and businesses.

Value

The next generation of web building blocks are here— foster relationships between you and your customer .Tokenizes business offerings into a format that is hard to resist for target group.Pokemon Go has proven that it can flock people into places to "Catch them all". MapX is aiming to offer businesses the exact same effect. Build communities by gathering people together.

Target audience

Crypto Projects, Firms and Communities.

Our main audience is crypto projects, firms and communities. They can choose to mint NFTs that Crypto projects, are tied to physical locations, allowing players to collect them at the location. These NFTs can have future economic or sentimental utilities. This serves firms and as a marketing tool to help engage their respective communities, at the same time providing an communities element of gamification to their project.

Our audience can also choose to mint NFTs for special events at certain locations. An example will be the Kaiju Kings community meetup in Singapore. Holders of the Kaiju Kings NFT were invited to a party with free food and drinks. Thus, these event NFTs can provide additional incentives for crypto communities to gather at a location. We foresee the increase of crypto adoption in the future, thus the emergence of communities big or small. Retail businesses

Our secondary audience is retail businesses. They can utilize the MapX platform as a Retail marketing tool to drive foot traffic. They do this by issuing NFT vouchers. This can be done by Businesses setting up a redemption point in or near their stores. All they have to do is to shake their phone with the Encrypt app on tablets or smartphones and a token will be marked as used. This reduces the operating costs associated with needing to have a spare tablet or smartphone.Consumers can then spend the NFT effectively “burning” it. On top of NFT vouchers, businesses can also issue NFT collectables as well as art pieces. Compared to traditional marketing tools, Encrypt provides several advantages to businesses.

Guarantee foot traffic/high conversion rate.

Since consumers have already made the effort to redeem the NFT vouchers physically, they are Guaranteed foot highly likely to spend those vouchers on the spot. A scenario is that hungry players would traffic/high scan the MapX app for possible food deals, and redeem the NFT voucher that would bring the highest utility/suit the player’s taste preferences.conversion rate. They would then use those vouchers on the spot to purchase from businesses.

This guarantees foot traffic to the store Minimally, players would be exposed to the underlying brand and its products. Optimally, players will be converted to customers through sales. Having physically been to the store also reduces consumer resistance. This can be in the form of difficulty navigating to the store or a mismatch between product expectation and reality. Low Cost and Effective Marketing.

MapX promotes businesses for free through the browse function. This is where users can search the map for possible NFTs to redeem. In MapX pricing model, businesses are charged for minting new NFTs. Since voucher redemption is highly correlated to conversion, businesses essentially are only charged for successful conversions. This was sociated with traditional marketing. Time-efficient

Providing an existing pool of users who are ready to venture out and collect NFTs. Thus providing businesses with potential consumers to be converted

Business

Artists

Artists can use MapX to tokenize both physical as value well as digital artworks. They can then give these artworks away or auction them off through the platform . MapX offers an intuitive user interface

Players

Players are users who collect NFTs using the MapX app

  1. Transferable vouchers. Traditional E- vouchers are often restricted to the person intended. Oftentimes, these vouchers are left unspent due to neglect,resulting in wastage.

  2. Non-perishability. Traditional physical vouchers are susceptible to damage , making them a hassle to store. NFT vouchers are stored digitally in the player’s wallet,making them non-perishable

Why LISK

Scalability and Speed The LISK blockchain is designed to be highly scalable and capable of handling a large number of transactions quickly. This could be advantageous for MapX, which need to process many micro-transactions as users redeem NFT vouchers/collectibles in various locations. LISK's claimed high throughput could help ensure a smooth user experience.

Cost Efficiency Transaction fees on the LISK blockchain are designed to be very low compared to some other major blockchains like Ethereum. This could allow MapX to minimize fees passed on to users for minting/transferring NFTs, as well as make it more cost-effective to integrate micro-transactions and payments to partners/businesses.

Marketing and Partnerships Building on LISK could potentially provide Mapx with access to these resources and exposure opportunities.

**LISK SEPOLIA TESTNET DEPLOY ADDRESS LISK TESTNET https://sepolia-blockscout.lisk.com/address/0xe3987b783803360404cF426cA3653abFD6186C22

What's Next for MapX

Spring Q2-2024:

Release Beta Version on the Play Store:

    Develop and integrate Move2Earn game logic, map-based gameplay, geo-tagging, and 3D NFT elements into the MapX app. ✅

    Conduct thorough testing and debugging to ensure a smooth user experience.

    Prepare and submit the alpha version of MapX to the Google Play Store for review and approval.

Summer Q3-2024:

Develop Tokenomics: ⌛
  1.  Research and design the tokenomics model for MapX, considering factors such as token distribution and utility within the ecosystem.
    
  2.   Implement the tokenomics model into the MapX platform, ensuring alignment with project goals and community interests.
    

    Onboard Businesses: ⌛

    1. Identify target businesses and industries for partnership opportunities.
    2. Engage with potential partners, present the value proposition, and negotiate terms of collaboration.
  3.  Onboard businesses onto the MapX platform, providing necessary support for NFT minting and distribution.
    
  4. Release Beta Version on the Play Store:

Autumn Q4-2024

  1. Release MapX 0.1 in App Store: ⌛

    1. Adapt and optimize the MapX app for compatibility with iOS devices, adhering to Apple's guidelines and requirements.
  2. Conduct rigorous testing to ensure seamless functionality on iOS platforms.
    
  3. Prepare and submit MapX 0.1 version to the Apple App Store for review and approval.

  4. Initial Release for Marketplace: ⌛

MapX APK

Website

WhitePaper

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